AITCH

For ‘My G’, the stage and screens transformed into a family home, reflecting the personal story behind Aitch's song for his sister Gracie, who has Down syndrome. Shiny Dot extended the set across the screens, filling the house with real photos of Aitch and Gracie - a detail he trusted the team to share with millions of viewers in this televised performance. As the track progressed, different rooms lit up in sequence, revealing moments from their lives and building a sense of movement through the house.

Blurring the line between stage design and screen design, we extended the physical set upward and backward, adding height and depth to the scene. An intimate performance within an arena setting.